German beauties are the things of tale. They possess an ethereal excitement that defies occasion. With substantial cheeks and piercing eye, southeast continental ladies have a fascinating attractiveness that leaves friends speechless http://projectbritain.com/valentine.htm.
From typical beauty like as Melina Mercouri and Maria Callas to modern-day stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing beautiful girls. But what is it about western beauty that makes them so alluring? Is it their wealthy history and delighted traditions? Or is it their inherent natural splendor?
The answer to these questions could have major implications for the luxury industry. As the world’s pleasure producers struggle to make a earnings in fashion, they’re looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey beautiful greek woman document, perfume and cosmetics are a “flagship” firm that can drive rise in many other categories for extravagance brands.
But the technique is not without challenges. The crowded classification can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The case of Burberry, which took its beauty enterprise in- home under former Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s licence agreement with Interparfums Sa, which held the registration for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company tumbling 9.4 per-cent on Sept. 6. Kering’s buy of Creed at a 14- periods income multiple in October even made investors sit up and take notice.