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Global Business 101

As global citizens and business leaders, you have an impact on the economy of the world. Your actions, as well as those of your peers in the boardroom or in the garage, shape the future of the economy and businesses across the globe. Global business is the best example of this, because it encompasses both the responsibilities and possibilities for companies that operate across boundaries.

A global corporation is present in numerous countries through direct sales subsidiary companies, joint additional reading ventures or direct sales and also exports to markets outside of its home country. It also adapts its products and services to the culture of the market. It may also be familiar with the laws, policies, and practices of other countries, which affect its ability to do businesses there.

A business must be knowledgeable about the economics of each country. This is in addition to the legal and political aspects of business. It is important to learn to use data and metrics to evaluate the country’s economy and its competitiveness as well as potential for growth.

Building trust with local customers is the key to a successful expansion into a new market. It is essential to have an established presence in the local market. This includes having a business office or store, hiring locals, and establishing relationships with local partners and suppliers. Companies that establish an established local presence in the market also have a better understanding of the culture and local business practices, which can help them come up with strategies to reach their targeted consumers.

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